Listen up!

I’ like you to put your hearts in your heads for just a few minutes. Because that’s where I see tomorrow’s generation going, and where I think we should follow.

Into a space where the heart is no longer bound by the logistics of the mind.

In real terms, where workers are not bound by geographical constrains.

Where people can build a career without relocating or conversely, as was my case, where people can relocate, if they wish to pursue a higher quality of life on a different part of the world.

Essentially, its where it makes sense to do what you love, where you love to be.

The millennials of Today’ world are taking charge of how they define work for themselves, and it’s technology thats allowing them to do so.

You are in Linked in, so I don’t need to stand in front of all of you and tell you how the Internet has changed the world.

But for me, what is more interesting that the physical impact of technology, the seconds we shave off the clock, or the rate or mass at which we produce, its the human impact it has, the possibilities it opens up to people.

Possibilities that did not exist for people in Valencia just a few years ago.

In the past, a person living in Valencia was limited to local job opportunities. During economic crisis, when local opportunities diminishes, many would remain unemployed or be forced to relocate to cities and countries with better economic situation.

Now, many of those people, the same ones that haven been traditionally shut out of the workforce or forced to relocate, can carve independent careers from the comfort of well, wherever they heck they like., as soon as they have an Internet connection.

There are no longer geographical obstacles preventing a Valencian designer working on a state of the art mobile application with a project manager in the US, a programmer in Ukraine and a copywriter in Argentina. Not only has the pool of job opportunity widened, but the pool of talent has been made accessible in a global scale.

The reality that is emerging is that WHERE ONES LIVES NO LONGER DEFINES WHERE ONES WORK. That work is something you do, not somewhere you go.
It might not be a mainstream reality-not-yet at least- but its the only one that is moving at the speed of the Internet, a speed that is transforming and reinventing companies, who they work, when they work, where they work and who they work with.

The old reality has been we might weighted down by set structures, immobile recruitment and concrete locations. We are now living in the cloud, where this limitations are proving not only too heavy, but redundant. The mobile, on demand economy we operate today is untethering from the old business model.

Once again, as it is the fate of all traditional business models, its being checkmated by disruptive Internet innovations.

Above all, we are living in the era of lean management, transparency and global collaboration.

For Millennials – the connected workforce that have grown in the digital culture, working remotely is the norm.

Millennials redefine collaboration, taking it from the Boardroom to Asana, to Evernote, FaceTime, Hangouts, Snapchat.They dream outside the 9-to-5 office jobs that previous generations have been fastened to.

They want to be inspired, to work in projects with meaning and impact and above all, they want to do it in a flexible way, to have a successful career without sacrificing their personal life.

Them, the Millennials, with their truly entrepreneurial spirit, will dramatically change corporations over the next decade. They already represent a quarter of the workforce, and that share will grow to 75% in 2020.

So business and government will have no choice but to account for their preferences and understand that this generations does not get excited about brand loyalty and corner offices.

How does the so called MEME generation, the Millennials and the Future of Work apply to my story as a tech entrepreneur? Well…

Back in 2008 when I decided to leave the US and settled in Barcelona, I found myself at a crossroad. I had my business in the US and Latin America but I preferred living in Europe.

So, I had a problem. But when trying to solve it, as an entrepreneur, I found a solution but an ambition that will not slow down: An ambition to change the world of work.

The problem I had was effectively managing a remote team of talented people located in over 10 countries. Recession had hit hard in the US so more than ever, I needed to keep my organization as lean as possible.

In partnership with my husband, who is also a tech entrepreneur, we developed TransparentBusiness, a technology that opened up a third window for me. Through it, I could see projects as they where developing, screenshot by screenshot. This allowed me to monitor the cost of each project and review each team members contribution. I could control how long the project would take by setting milestones and the instant feedback I was able to send through to contributors ensured the project was completed to satisfaction, each and every time.

My truly tech company helped me find a way to live in Spain without impeding my US operations.

Later, I realized that many other companies faced similar challenges, the challenges of finding reliable, skilled workers and the risk involved in hiring remote work. If I could matchmake this companies with the skilled millennials whose heart do not tick for a corner office or a promise of longevity, then I had found something that could work to the benefit of all the parties involved.

So I founded Yandiki, combining a curated marketplace of talent on demand with TransparentBusiness. It enables Millennials to offer their services worldwide in a fully transparent fashion, an offer companies a global network of talent they can hire and manage as effectively as they could do in an office across the hall.

Yandiki is loaded with fresh young designers, writers and animators working for top brands with flexible hours and no commute.

The Tech Tour has stated two goals, one of which is “To bring more TRANSPARENCY to Europe`s regional`s markets”

Develop a transparent workforce would effectively drive a steamroller through geographical barriers of employment, not to mention the discrimination based on basis of age, class, sex, religion or sexual orientation.

At 24% unemployment is one of the major pain points of the Spanish economy , as is attracting and retaining talent. Exporting talent in the cloud could give Spain and opportunity to retain the skilled workforce it has have and to grow the economy by attracting professionals from other countries.

It was the CEO of Google, Eric Schmidt who said that if you don’t have a digital strategy, you don’t have a future strategy. I feel the same about the Future of Work. Its on the way of becoming and increasingly digital landscape, involving more flexibility, more accountability and less commuting.

The hiring and management of remote work will become a more transparent process, made more efficient and more effective through increased coordination and reporting between clients and managers.

Smart data will provide a virtual DNA of your remote workforce and ultimately, business teams look set to reflect the universally connected world we live in, thanks to technology.

Companies can seek out the best talent globally, rather than locally while they can seek the best companies for them, anywhere in the world.

The freedom of movement will take many professionals away from expensive and congested megalopolis and into places like Valencia where they can enjoy a better quality of life.

We have no guarantees on the future. Only the guarantee it will change. Do you want to part of that?

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